The Macintosh Way – Mac History, Apple Computers Marketing SALE!

The Macintosh Way – Mac History, Apple Computers Marketing SALE! Introduction

Get an insider’s look at how Apple Computers is run & why it is so successful! * you don’t have to be a user or fan of Apple products to learn the secrets of Apple’s guerilla marketing * relevant & humorous look at Macintosh history, Apple products & the technology business * includes Apple’s principles for product development, technology marketing, customer support, sales, distribution, use of trade shows & the press, product development & how to drive competitors crazy * 216-page hardcover book * author: Guy Kawasaki, who was director of software product management at Apple Computer * perfect, new & unread condition Price: Reduced from $80 to $59 for quick sale